Jerry Mallot on Economic Development Marketing

If you are in economic development you are in marketing. By choice or by chance, you ARE in marketing. You have two, maybe three marketing challenges: Market my community; Market my organization; Market myself.

Maybe marketing is your passion. Maybe it is your job. Maybe it just needs to get done and there is no one to delegate it to. Welcome to the club. Whatever your situation, there will never be enough time or enough money. Choices are essential. Mistakes are costly – more than money is at risk. Effectiveness is critical. 

Jerry, has done more economic development marketing than you or I will ever do. In this high stakes game, his communities have not only survived – they have thrived!

What you will learn  

• Personal insights into the current state of economic development marketing
• A look at the future of economic development marketing
• What worked
• What didn't work
 

Invest in your career. Invest in your community's success. Join us for a conversation with one of the best marketers in economic development.

Bring your questions. Bring your curiousity. Bring your team!

Featured Authority

Jerry Mallot
Executive Vice President
Jacksonville Regional Chamber of Commerce, FL 
President & CEO, Cornerstone Alliance 

Jerry M. Mallot is the President & CEO of Cornerstone, the Chamber's regional economic development division. 

Mallot served on the Board of Florida Association of Colleges and Universities and is a past president of the Florida Economic Development Council and World Trade Center Association of Florida.  Mallot has served on the Board of Enterprise Florida and Jacksonville and the Beaches Convention and Visitors' Bureau.  He has been named the Professional Economic Developer of the Year in both Florida and Kansas and received the Jessie B. Smith Community Achievement Award from NAIOP (National Assoiciation of Industrial and Office Properties).  In 2004, he was selected for the Harry Waldron Regional Leadership Award.

Prior to coming to Jacksonville in 1994, Mallot was sevior vice president of the Greater Tampa Chamber of Commerce and executive director of the Tampa Bay Partnership, a six-county regional economic development program.  When living in Kansas, Mallot led Economic Development with the Wichita Area Chamber of Commerce and served four years as Chamber president.

He received a Bachelor's Degree in business and a Master's Degree in Economics from Wichita State University.  Mallot has earned the Certified Economic Developer and Certified Chamber Executive designations, the top professional certifications in these fields.  Jerry serves on the Board of the Jacksonville Economic Roundtable.

Host and Moderator

Eric P. Canada

Chief Strategist, Blane, Canada Ltd.

Eric P. Canada of Blane, Canada Ltd. is a nationally recognized authority on economic development marketing and business retention.

Mr. Canada has a long-term commitment to professional development, training, and primary research as a way to "give back" to the profession he loves. The Professional Learning Lab is an extension of that commitment.

In his 1995 book, Economic Development: Marketing for Results!, Mr. Canada outlined the application of b2b (business-to-business)strategies in an economic development environment. In his work, he often interviews senior economic development professionals in search of best practices and innovation. He has conducted marketing program audits of 60 of the top economic development organizations in the US.

Mr. Canada created standards for business retention where none existed before. His competitive capacity analysis technique and benchmarks to replace the subjective SWOT analysis common in economic development. Now, the Synchronist Key Performance Indicators allow local, regional, and state EDOs to compare their findings to national benchmarks providing a clear picture of their competitive position. He created the Synchronist Business Information System® to manage existing business strategy. He also manages the largest BRE research collaborative in North America.

Mr. Canada regularly works with clients to develop effective marketing and existing business strategies and programs.

This webinar is produced by Blane, Canada Ltd. It is part of the Professional Learning Laboratory economic development educational series. The Lab is a joint venture of dedicated professional trainers committed to the provision of high-quality content, and expert instruction without commercial messages.

Blane, Canada Ltd.

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Wheaton, IL 60189

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info@blanecanada.com

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